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The creative set Play Hard apart within the tamer, more mainstream seltzer market and positioned the brand as a bold disruptor that’s playfully provocative, unapologetically loud, and always tasteful.",{"_ref":445,"_type":9},"729f6ae2-f6b3-463a-88c7-e4f7f40e5659","A brand campaign that leaves nothing to the imagination",{"hero1":448,"inline1":450},{"vid":449},"1046926933/9dea1f450f",{"img":451},{"_type":6,"asset":452},{"_ref":453,"_type":9},"image-71eaa322484c4a359aeff7a381c64f1026dbca97-1390x1740-png","left-hero-a",[456,466],{"_key":457,"_type":110,"caseStudyGrid":458,"gridContent":460,"gridType":465},"8e1af2e4da2a",{"_ref":459,"_type":9},"5c25ce89-e854-4e43-a9ce-1d6736fa6a77",{"hero1":461},{"img":462},{"_type":6,"asset":463},{"_ref":464,"_type":9},"image-5189fd2588a3df181eb29c14feb242ce4e00752f-2780x1740-png","full-hero-a",{"_key":467,"_type":110,"caseStudyGrid":468,"gridContent":470,"gridType":491},"526a610a2de0",{"_ref":469,"_type":9},"7cfbc2e4-8332-445a-9c0a-c12e18f5a4d6",{"hero1":471,"inline1":475,"inline2":479,"inline3":483,"inline4":487},{"img":472},{"_type":6,"asset":473},{"_ref":474,"_type":9},"image-ee98dec0f733173f9b2f4ab3c262ef3b3c709a39-1390x1740-png",{"img":476},{"_type":6,"asset":477},{"_ref":478,"_type":9},"image-2789590e2c224f8bf2707fec66da70f1513d9640-696x870-png",{"img":480},{"_type":6,"asset":481},{"_ref":482,"_type":9},"image-c69290599ee6e8c53811c81fd240f2d187d83399-696x870-png",{"img":484},{"_type":6,"asset":485},{"_ref":486,"_type":9},"image-4314c3ad0a6d7f09d3b8d40a8c8a5f19cf0ec6ae-696x870-png",{"img":488},{"_type":6,"asset":489},{"_ref":490,"_type":9},"image-7069df357ecfaa7556871bc283aa1a5b8aa01c12-696x870-png","left-hero-e",{"_type":6,"asset":493},{"_ref":494,"_type":9},"image-364d94b5145b4d5dabed9e083a99fbdf3f79a770-696x870-png",{"_type":6,"asset":496},{"_ref":497,"_type":9},"image-32dccefc82185153d1db46cf76a08ed375605d69-260x60-svg",{"meta_share_img":499},{"_type":6,"asset":500},{"_ref":464,"_type":9},{"_type":502,"current":82},"slug","A PG-13 brand campaign for Play Hard Vodka Seltzer",{"branding_categories":505,"creative_categories":509,"strategy_categories":514},[506,507,508],"Brand Platform, Tagline & Story","Verbal & Written Identity","Visual & Design Identity",[510,511,512,513],"Brand & Product Campaigns","Marketing Toolkits","Post-Production","Experience Design",[515,516],"Market Research","Consumer Insights",1790705579493]