[{"data":1,"prerenderedAt":899},["ShallowReactive",2],{"sanity-string:116:*[_type == \"site_settings\"] | order(_updatedAt desc)[0]{ sticky_bar_active, sticky_bar_image, sticky_bar_image_alt }":3,"sanity-string:95:*[_type == \"work\"] {\n    \"slug\": slug.current,\n    name,\n    sortOrder\n} | order(sortOrder asc)":11,"sanity-string:65:*[_type == \"pages\" && name == \"Home\"] | order(_updatedAt desc)[0]":84,"sanity-string:179:*[_type == \"work\" && slug.current == \"saucony\"]{\n  ..., \"gridType\": caseStudyGrid->slug.current, grids[]{...,\"gridType\": caseStudyGrid->slug.current}\n} | order(_updatedAt desc)[0]":435},{"sticky_bar_active":4,"sticky_bar_image":5,"sticky_bar_image_alt":10},true,{"_type":6,"asset":7},"image",{"_ref":8,"_type":9},"image-4869cf5a82ba8fb9e6c8ff703e0dd4874401d2ba-227x35-svg","reference","AdAge Small Agency of the Year 2026",[12,16,20,24,28,32,35,39,41,45,49,52,56,60,64,68,72,76,80],{"name":13,"slug":14,"sortOrder":15},"Patagonia","patagonia",1,{"name":17,"slug":18,"sortOrder":19},"Chaco","chaco",2,{"name":21,"slug":22,"sortOrder":23},"Smith Optics","smith",3,{"name":25,"slug":26,"sortOrder":27},"Lollapalooza","lollapalooza",4,{"name":29,"slug":30,"sortOrder":31},"Saucony","saucony",5,{"name":33,"slug":34,"sortOrder":31},"Darn Tough","darn-tough",{"name":36,"slug":37,"sortOrder":38},"SKYY Vodka","skyy-vodka",6,{"name":40,"slug":40,"sortOrder":38},"starface",{"name":42,"slug":43,"sortOrder":44},"FootJoy","footjoy",7,{"name":46,"slug":47,"sortOrder":48},"Mijenta Tequila","mijenta",8,{"name":50,"slug":51,"sortOrder":48},"Kimberly-Clark","kimberly-clark",{"name":53,"slug":54,"sortOrder":55},"Savers","savers",9,{"name":57,"slug":58,"sortOrder":59},"Saucony Originals","saucony-originals",10,{"name":61,"slug":62,"sortOrder":63},"Klaviyo","klaviyo",11,{"name":65,"slug":66,"sortOrder":67},"Geographic Expeditions","geographic-expeditions",12,{"name":69,"slug":70,"sortOrder":71},"Persona","persona",16,{"name":73,"slug":74,"sortOrder":75},"Chicago Fire FC Branding","chicago-fire-branding",18,{"name":77,"slug":78,"sortOrder":79},"Figo","figo",20,{"name":81,"slug":82,"sortOrder":83},"Play Hard","playhard",null,{"_createdAt":85,"_id":86,"_rev":87,"_type":88,"_updatedAt":89,"around_the_studio":90,"awardVideo":103,"grids":107,"home_client_grid":170,"home_hero_text":384,"name":385,"page_meta":386,"reel_id":393,"ticker_list":394,"ticker_text":395,"what_we_do":397,"who_we_are_photos":404,"who_we_are_text":434},"2023-08-10T04:27:53Z","7b1847b1-8f4c-4afb-b02b-e88cebf2e5a3","qRpnijsF3I6w4pLeWOQOES","pages","2026-07-23T14:39:00Z",{"public_works_bg":91,"public_works_text":94,"sop_records_bg":95,"sop_records_text":98,"sop_studios_bg":99,"sop_studios_text":102},{"_type":6,"asset":92},{"_ref":93,"_type":9},"image-8897afb664c4b7bb37282044848c255c305e2565-924x1154-png","Public Works is Chicago’s DIY Art & Design gallery and retail space in Wicker Park.",{"_type":6,"asset":96},{"_ref":97,"_type":9},"image-ec50eabc939b73856ad8302bee49e3a4481f30f1-924x1154-png","Someoddpilot Records is an independent Chicago record label that’s served the under-underground since 1999. ",{"_type":6,"asset":100},{"_ref":101,"_type":9},"image-3c8fb80ec17628e8465ce512d11b5ab15e2b217b-924x1154-png","Someoddpilot Studios is a production company that develops original films, series, and branded content. ",{"_type":104,"asset":105},"file",{"_ref":106,"_type":9},"file-81e06f0a43450f9f79a1faff19fbc5a0959755a3-mp4",[108,137],{"_key":109,"_type":110,"caseStudyGrid":111,"gridContent":113},"65ae74f013fa","caseStudyGrids",{"_ref":112,"_type":9},"8f0bc4d3-9831-4940-bbac-6b568eabbd5d",{"hero1":114,"hero2":118,"hero3":119,"hero4":120,"inline1":121,"inline2":125,"inline3":129,"inline4":133},{"img":115,"link":43},{"_type":6,"asset":116},{"_ref":117,"_type":9},"image-f411ed7ae69aa4e967e82dce583ffd66595e5c48-1390x1740-png",{},{},{},{"img":122,"link":18},{"_type":6,"asset":123},{"_ref":124,"_type":9},"image-90701a0833fc915729e86456d2c3854c343ea365-696x870-png",{"img":126},{"_type":6,"asset":127},{"_ref":128,"_type":9},"image-a749c539604395043b1adffb7d59c6f8a8ae5a4d-696x870-png",{"img":130,"link":22},{"_type":6,"asset":131},{"_ref":132,"_type":9},"image-5456603f96957bfc0a8bf75e987a78b414dfc64d-696x870-png",{"img":134,"link":30},{"_type":6,"asset":135},{"_ref":136,"_type":9},"image-21cc64a5b27661800cc511d467b2b67be931a18c-696x870-png",{"_key":138,"_type":110,"caseStudyGrid":139,"gridContent":141},"fa8ab121435d",{"_ref":140,"_type":9},"d31f76f6-abd4-4472-97f9-e54267f7dc06",{"hero1":142,"hero2":146,"hero3":150,"hero4":154,"inline1":158,"inline2":162,"inline3":166},{"img":143,"link":26},{"_type":6,"asset":144},{"_ref":145,"_type":9},"image-203af2e7fc330d05d84eb3e3d555ac2c5d0cc2dd-696x870-png",{"img":147},{"_type":6,"asset":148},{"_ref":149,"_type":9},"image-7c747c62c7df07ea5222b8a00f99507b3301a7cd-696x870-png",{"img":151,"link":14},{"_type":6,"asset":152},{"_ref":153,"_type":9},"image-b6b481e6b2c86d3f1be2fb41bad2c6940f4a29ee-696x870-png",{"img":155},{"_type":6,"asset":156},{"_ref":157,"_type":9},"image-6d1974b4489a05511f5e8b617b4cb6491ac48023-696x870-png",{"img":159},{"_type":6,"asset":160},{"_ref":161,"_type":9},"image-97cf93a825fa0d68bddfefd7059f57b202918a0b-696x870-png",{"img":163,"link":40},{"_type":6,"asset":164},{"_ref":165,"_type":9},"image-bc93547574f963e359ff600cca9a25c20f0698e2-696x870-png",{"img":167,"link":58},{"_type":6,"asset":168},{"_ref":169,"_type":9},"image-80476b198900b7c242870494176d27fc83351360-696x870-png",[171,180,188,196,205,213,222,230,239,248,256,264,272,278,287,295,304,313,322,330,336,342,348,354,360,366,372,378],{"_key":172,"_type":173,"background":174,"logo":177,"name":14,"work_link_slug":14},"af4f7a347eb1","inline",{"_type":6,"asset":175},{"_ref":176,"_type":9},"image-2690385d6712e4930e8d481cfd6076c41f3a8bef-558x696-png",{"_type":6,"asset":178},{"_ref":179,"_type":9},"image-810be8db7cd9fe28224c7ac3ee0910b7a3ce3cb5-260x60-svg",{"_key":181,"_type":173,"background":182,"logo":185,"name":26,"work_link_slug":26},"542d3b5e8644",{"_type":6,"asset":183},{"_ref":184,"_type":9},"image-ae62aa3af5a8416b3e0023b1d681b5e7e8926da3-554x696-png",{"_type":6,"asset":186},{"_ref":187,"_type":9},"image-ada886491c228cfd047afa0ebc45ea90aa44b96a-260x60-svg",{"_key":189,"_type":173,"background":190,"logo":193,"name":22,"work_link_slug":22},"9ad662045e2f",{"_type":6,"asset":191},{"_ref":192,"_type":9},"image-196364997468319c85c9855a0a8a10067c9dd8a9-556x696-png",{"_type":6,"asset":194},{"_ref":195,"_type":9},"image-45089e596a3efe925ce8a8c776084542c3cc0b08-260x60-svg",{"_key":197,"_type":173,"background":198,"logo":201,"name":204},"8adab45c648e",{"_type":6,"asset":199},{"_ref":200,"_type":9},"image-92c7f080221979c397da1eb60afcc8a5e9c0e8ed-554x696-png",{"_type":6,"asset":202},{"_ref":203,"_type":9},"image-064d4edcbae8aeebe8378bc52e6b8201fe848ff1-260x60-svg","dyson",{"_key":206,"_type":173,"background":207,"logo":210,"name":43,"work_link_slug":43},"2ac62cfbad85",{"_type":6,"asset":208},{"_ref":209,"_type":9},"image-eb07b03b9bfbb97da69c77729fb393529e96902a-558x696-png",{"_type":6,"asset":211},{"_ref":212,"_type":9},"image-f6b71db6f3c15fe8bfd345798ad960e1f9a9dd11-260x60-svg",{"_key":214,"_type":173,"background":215,"logo":218,"name":221,"work_link_slug":221},"bb0389b5118c",{"_type":6,"asset":216},{"_ref":217,"_type":9},"image-95d5520fda3038417678d79a63fb49d0d20265b5-558x696-png",{"_type":6,"asset":219},{"_ref":220,"_type":9},"image-213b753a139de1e859b6bb11e08b660e30d1950f-260x60-svg","fjallraven",{"_key":223,"_type":173,"background":224,"logo":227,"name":54},"efae081dc2d0",{"_type":6,"asset":225},{"_ref":226,"_type":9},"image-43cde005fceaaffbfd662bad731f3c4e80ecd64d-554x696-png",{"_type":6,"asset":228},{"_ref":229,"_type":9},"image-3deb1a7ec99fe3365cfbcba0bf7c7b51ac5d6511-260x60-svg",{"_key":231,"_type":173,"background":232,"logo":235,"name":238},"187903ecf0f9",{"_type":6,"asset":233},{"_ref":234,"_type":9},"image-689bd0f69adcb5f56b69c810c6e5b7295746288c-556x696-png",{"_type":6,"asset":236},{"_ref":237,"_type":9},"image-7775122dbc635170992b428526fac09f2c28bb2b-260x60-svg","merrell",{"_key":240,"_type":173,"background":241,"logo":244,"name":247},"74cb3d34b732",{"_type":6,"asset":242},{"_ref":243,"_type":9},"image-c6ca6bdf6f3d5c732463127d9d6f4976b1f5d901-554x696-png",{"_type":6,"asset":245},{"_ref":246,"_type":9},"image-8222507e8cc030fb2859988f0f1b89f80749622d-260x60-svg","pitchfork",{"_key":249,"_type":173,"background":250,"logo":253,"name":40,"work_link_slug":40},"7ecfd06c60d4",{"_type":6,"asset":251},{"_ref":252,"_type":9},"image-1aa90b3235bafcc3b942d3fc92316e458e572106-558x696-png",{"_type":6,"asset":254},{"_ref":255,"_type":9},"image-41584d808d98e80ad5d43a31749858c38cf850f9-260x60-svg",{"_key":257,"_type":173,"background":258,"logo":261,"name":62,"work_link_slug":62},"586a5cf5d464",{"_type":6,"asset":259},{"_ref":260,"_type":9},"image-92d2472d5aee33ab53c9eddc7bcad9c244c80249-558x696-png",{"_type":6,"asset":262},{"_ref":263,"_type":9},"image-24ce2dff0c7881e98744f7c84ba21b3d53f1dd1f-260x60-svg",{"_key":265,"_type":173,"background":266,"logo":269,"name":30},"7bed70355503",{"_type":6,"asset":267},{"_ref":268,"_type":9},"image-d63db0ee62945fc92bfd2a3482f1cfc5c63ada49-554x696-png",{"_type":6,"asset":270},{"_ref":271,"_type":9},"image-3915c6933ba2150893f5baef9b05f516745a9c94-260x60-svg",{"_key":273,"_type":173,"logo":274,"name":277},"6768888160e2",{"_type":6,"asset":275},{"_ref":276,"_type":9},"image-51f96beeb6b8302afa24966e4df494ff1bc64471-260x60-svg","live nation",{"_key":279,"_type":173,"background":280,"logo":283,"name":286},"4c83d04afa16",{"_type":6,"asset":281},{"_ref":282,"_type":9},"image-c0ddedde83dc73bbc555d0234a57577343eb4896-554x696-png",{"_type":6,"asset":284},{"_ref":285,"_type":9},"image-5c760ee2843c30d89931e10b871d27d999d3ae3f-260x60-svg","FX",{"_key":288,"_type":173,"background":289,"logo":292,"name":18},"7e448269da6d",{"_type":6,"asset":290},{"_ref":291,"_type":9},"image-a618e39b673efe2acee2d4b7fe937840d6d004b1-558x696-png",{"_type":6,"asset":293},{"_ref":294,"_type":9},"image-e176b6cfba42508808b694121c7a9018d82083a8-260x64-svg",{"_key":296,"_type":173,"background":297,"logo":300,"name":303},"4c7c75f83707",{"_type":6,"asset":298},{"_ref":299,"_type":9},"image-60b9171c9c96de3e77990e59cd6a174895cbd662-558x696-png",{"_type":6,"asset":301},{"_ref":302,"_type":9},"image-7a3d69c7e573b34e05324ad1c7470f107750c37d-260x60-svg","kimberly clark",{"_key":305,"_type":173,"background":306,"logo":309,"name":312},"47eade7e1cfb",{"_type":6,"asset":307},{"_ref":308,"_type":9},"image-6185440018ab78da9f09118972bc2ae1504aac75-558x696-png",{"_type":6,"asset":310},{"_ref":311,"_type":9},"image-72c51fea2e3473b7970b30fcf2394cfd8fa7fa89-260x60-svg","herman miller",{"_key":314,"_type":173,"background":315,"logo":318,"name":321},"0726759ac09f",{"_type":6,"asset":316},{"_ref":317,"_type":9},"image-ef4118efa81f81e016f3a9cf963206f6342e54cd-558x696-png",{"_type":6,"asset":319},{"_ref":320,"_type":9},"image-54f913b969e149d69b5f2869df8c98d7ebb94924-260x60-svg","related",{"_key":323,"_type":173,"background":324,"logo":327,"name":78},"ba06ed549f92",{"_type":6,"asset":325},{"_ref":326,"_type":9},"image-353b24cb73a4637ca893816ec1e8f2c857863725-558x696-png",{"_type":6,"asset":328},{"_ref":329,"_type":9},"image-ece7242d57264d94d11d8547c41b59ccead2dcf7-260x60-svg",{"_key":331,"_type":173,"logo":332,"name":335},"5087de3517e6",{"_type":6,"asset":333},{"_ref":334,"_type":9},"image-7f0f3e5083b2344b9fa3ff84b6b7c4d3b9af3b49-260x60-svg","adobe",{"_key":337,"_type":173,"logo":338,"name":341},"3f495b204da7",{"_type":6,"asset":339},{"_ref":340,"_type":9},"image-0925bb757bea7e3076509744261c997e59b8fee5-260x60-svg","skyy",{"_key":343,"_type":173,"logo":344,"name":347},"38a95dd7d6b5",{"_type":6,"asset":345},{"_ref":346,"_type":9},"image-50d30a6e0ac1ce9c6b3d1d9c6b713ae6823ee99a-260x60-svg","chicago fire ",{"_key":349,"_type":173,"logo":350,"name":353},"900b6093752b",{"_type":6,"asset":351},{"_ref":352,"_type":9},"image-3d6026d9cffd89715f43405cc11c18de929b03b8-260x60-svg","playboy",{"_key":355,"_type":173,"logo":356,"name":359},"d5841318d049",{"_type":6,"asset":357},{"_ref":358,"_type":9},"image-4cec27880b3dca14699cb13727e6dfbfab8b4af0-260x60-svg","k&f",{"_key":361,"_type":173,"logo":362,"name":365},"5d8414ca91da",{"_type":6,"asset":363},{"_ref":364,"_type":9},"image-fbaa96ef19d1d07919d4552c7381b4cd904579f2-260x60-svg","darntough",{"_key":367,"_type":173,"logo":368,"name":371},"f6ec8df7e0f6",{"_type":6,"asset":369},{"_ref":370,"_type":9},"image-f219e0fb488339f161b84edaf79f4a3e0e8c8b4d-260x60-svg","travelpro",{"_key":373,"_type":173,"logo":374,"name":377},"0fabc5f0d8d8",{"_type":6,"asset":375},{"_ref":376,"_type":9},"image-9897577aabd793ade7e876715e0787d8e6a0ad61-260x60-svg","cat",{"_key":379,"_type":173,"logo":380,"name":383},"95e4d9eb8f0f",{"_type":6,"asset":381},{"_ref":382,"_type":9},"image-065ab3b7368e66201b688467fcafba1abc1cf939-260x60-svg","second city","The world has changed\nbut if your brand hasn’t, \nwe can help.\n\nWe specialize in \nBrand Transformation. \n\nReach new audiences \nwith more meaningful stories, \ncreate buzz, & grow. \n\u003Ca href=\"https://someoddpilot.com/capabilities/\">Learn more.\u003C/a>","Home",{"meta_description":387,"meta_keywords":388,"meta_share_description":387,"meta_share_img":389,"page_title":392},"Someoddpilot is a creative studio that tells stories with soul, designed to turn your audiences into die-hard fans. Branding | Strategy | Creative","Someoddpilot, Someoddpilot agency, Some odd pilot, Someoddpilot Chicago, agency, branding, marketing agency, branding agency, activist agency, production, Patagonia",{"_type":6,"asset":390},{"_ref":391,"_type":9},"image-2480d77e27ce3f197f20c19f264fc6f09e95c15a-2400x1260-png","Someoddpilot | Branding & Creative Agency | Est. 1999","877255434",[395,395,396],"\"FOR ME, THE ACTION IS THE JUICE\" MICHAEL CHERITTO","",{"branding_offerings":398,"branding_text":399,"creative_offerings":400,"creative_text":401,"strategy_offerings":402,"strategy_text":403},"Brand Platform, Tagline & Story\nVerbal & Written Identity\nLogo Development & Naming\nVisual & Design Identity\nPhotography & Video Style\nBrandbook & Style Guide\n","Add value to your business by shoring up your most valuable asset: your brand.","Brand & Product Campaigns\nMarketing Toolkits\nDigital Platforms\nProduction\nPost-Production\nAnthems & Explainers\nBrand Documentary\nBranded Entertainment\nMusic Supervision & Licensing\nConference Materials\nExperience Design\nPrint & Packaging Design","Fall in love with all your brand can be through campaigns and integrated marketing.","Market Research\nConsumer Insights\nBrand Architecture & Positioning\nBrand Framework\nGuided Workshops\nImplementation Plan","Know your audiences and meet them where they are.",[405,411,417,423,429],{"_key":406,"_type":173,"image_alt":407,"photo":408},"4df0e21d9617","someoddpilot band",{"_type":6,"asset":409},{"_ref":410,"_type":9},"image-925e9d3291cf248389b76f3671d8ce9f2f0d8af0-1080x1350-jpg",{"_key":412,"_type":173,"image_alt":413,"photo":414},"2c4932ca1890","someoddpilot photography",{"_type":6,"asset":415},{"_ref":416,"_type":9},"image-575bdbca7f76cfce14e4af29ac8bebd536aa8479-696x870-jpg",{"_key":418,"_type":173,"image_alt":419,"photo":420},"76fbf3201e94","red light",{"_type":6,"asset":421},{"_ref":422,"_type":9},"image-7351720d29aae28b544df2a14aea7e520dd6fe78-696x870-png",{"_key":424,"_type":173,"image_alt":425,"photo":426},"57291c0e1751","cozy couch",{"_type":6,"asset":427},{"_ref":428,"_type":9},"image-e9fc44dba9bc38a7e673bb512262cc311d650c78-696x872-png",{"_key":430,"_type":173,"image_alt":22,"photo":431},"53667900267c",{"_type":6,"asset":432},{"_ref":433,"_type":9},"image-27dbc9137663fa46c62da53487678be8784ad88e-696x870-png","Born as a record label in 1999.\n\nWe cut our teeth in the indie \nworld: brand and creative \nwork for record labels, music \nvenues, Pitchfork, \nLollapalooza — voices in \nunderground culture, \nwith fans who can \nsmell bullsh*t a mile away.\n\nOur ability to meet \naudiences where they’re at \nhas granted us long-term \npartnerships with brands like \nPatagonia, Herman Miller, \nChaco, and Saucony. \n\nWe’re an independent studio, \na group of artists who get \nalong by getting our hands \ndirty. Progressive and multi-\ndisciplinary, we believe great \nwork starts with being great \nto work with.",{"_createdAt":436,"_id":437,"_rev":438,"_type":439,"_updatedAt":440,"additional_categories":441,"caseStudyDesc":446,"caseStudyGrid":447,"caseStudySubHeadline":449,"gridContent":450,"gridType":467,"grids":468,"imgWorkLanding":856,"logo":859,"name":29,"page_meta":862,"slug":866,"sortOrder":31,"workLandingDesc":868,"wwd":869},"2023-09-19T21:29:06Z","6467a4fe-62f5-40ef-8766-576480ad9621","7UN8aTHi6Wc6tOyevu4tZE","work","2024-03-01T22:47:20Z",[442,443,444,445],"Brand identity","Brand framework","Positioning","Campaign","For runners, by runners. Running shoes and nothing else. We repositioned the legacy brand closer to its roots with a new purpose and platform, and led a comprehensive rebrand that amplified their design system and humanized their voice. Atop that we developed season after season of brand and product-level campaigns that mesh the brand’s heritage and the product team’s industry-leading innovation. These immersive product and consumer stories span a spectrum from cutting-edge running technologies to diverse community portraits. Our steady stream of studio and location productions fed an always-on digital and social content demand.",{"_ref":448,"_type":9},"5a2bb4b8-5911-4b11-bedc-835fc938ea5a","Looking to the past to map a running brand’s future",{"hero1":451,"inline1":455,"inline2":459,"inline3":463},{"img":452},{"_type":6,"asset":453},{"_ref":454,"_type":9},"image-d65f3eb4d0d5e7c7bd1ab2cb1d3131bc4b4fe8fa-1390x1740-png",{"img":456},{"_type":6,"asset":457},{"_ref":458,"_type":9},"image-56193fa36907cc9183c9ab59ece9d733da821e17-696x870-png",{"img":460},{"_type":6,"asset":461},{"_ref":462,"_type":9},"image-266c2f6490db2a96b1d38cb48271502678a278f7-696x870-png",{"img":464},{"_type":6,"asset":465},{"_ref":466,"_type":9},"image-a3021e9eb21d77c015a8d23dd34074a3f1f04fad-1390x870-png","left-hero-d",[469,507,532,556,579,605,629,653,677,697,721,743,767,792,812,842],{"_key":470,"_type":110,"caseStudyGrid":471,"gridContent":472,"gridType":506},"6092061cd12f",{"_ref":140,"_type":9},{"hero1":473,"hero2":477,"hero3":481,"hero4":485,"inline1":489,"inline2":493,"inline3":498,"inline4":502},{"img":474},{"_type":6,"asset":475},{"_ref":476,"_type":9},"image-1a95cdce2f5c0e78b006d541efdde3c8bc8bd0e9-696x870-png",{"img":478},{"_type":6,"asset":479},{"_ref":480,"_type":9},"image-a314d8d52e740b83b995da2c45e05913c7f9ffce-696x870-png",{"img":482},{"_type":6,"asset":483},{"_ref":484,"_type":9},"image-7b73ccc4e4bddc927bed4f758662b7cf256e0096-696x870-png",{"img":486},{"_type":6,"asset":487},{"_ref":488,"_type":9},"image-2dd125ec6f541b98ae3a972029ad88194db27a0e-696x870-png",{"img":490},{"_type":6,"asset":491},{"_ref":492,"_type":9},"image-80417d0511b96eb5d273ef602bb180943e03b7da-696x870-png",{"img":494,"mobile_only":497},{"_type":6,"asset":495},{"_ref":496,"_type":9},"image-71e0d864b9c55ab48c0e0d7938a1d3896f7f34e4-648x810-png",false,{"img":499},{"_type":6,"asset":500},{"_ref":501,"_type":9},"image-c1a002ae2b1f8e5783d41f9e7d5a401fd4015243-696x870-png",{"img":503},{"_type":6,"asset":504},{"_ref":505,"_type":9},"image-66284d9f9ae0872b4275a12339d20cf46ccd1d14-696x870-png","left-hero-y",{"_key":508,"_type":110,"caseStudyGrid":509,"gridContent":510,"gridType":531},"43650d6c40b7",{"_ref":112,"_type":9},{"hero1":511,"inline1":515,"inline2":519,"inline3":523,"inline4":527},{"img":512},{"_type":6,"asset":513},{"_ref":514,"_type":9},"image-8bfafdbf11ec904c6afd1c0edd04ade2ee50fe1d-1390x1740-png",{"img":516,"mobile_only":497},{"_type":6,"asset":517},{"_ref":518,"_type":9},"image-eb44621e3e6ac2df4326e09901753ed6df5288c7-696x870-png",{"img":520},{"_type":6,"asset":521},{"_ref":522,"_type":9},"image-745f526bcc8bdba0979ff36f6f600aa71efc1567-696x870-png",{"img":524},{"_type":6,"asset":525},{"_ref":526,"_type":9},"image-357dac24a4a4a7753c551caff5150a627a6d68c8-696x870-png",{"img":528},{"_type":6,"asset":529},{"_ref":530,"_type":9},"image-b58f002b3842577feeda26631c1af72fe043dae2-696x870-png","right-hero-e",{"_key":533,"_type":110,"caseStudyGrid":534,"gridContent":535,"gridType":531},"0ceff139edca",{"_ref":112,"_type":9},{"hero1":536,"inline1":540,"inline2":544,"inline3":548,"inline4":552},{"img":537},{"_type":6,"asset":538},{"_ref":539,"_type":9},"image-cb4ef824252b60df5dc718240547e4003ef47205-1390x1740-png",{"img":541},{"_type":6,"asset":542},{"_ref":543,"_type":9},"image-1cc1a464228b9b968ffd984a7f798b41b3a2af15-696x870-png",{"img":545},{"_type":6,"asset":546},{"_ref":547,"_type":9},"image-d32034f569a573cad3a817e9b6d8b98dfdde4c06-696x870-png",{"img":549},{"_type":6,"asset":550},{"_ref":551,"_type":9},"image-8615a073d81bc9b4cd559c72ad5abfe513458d8b-696x870-png",{"img":553},{"_type":6,"asset":554},{"_ref":555,"_type":9},"image-e9d9c5a2b28d4e3d64e7a649344e1e8d48380d31-696x870-png",{"_key":557,"_type":110,"caseStudyGrid":558,"gridContent":560,"gridType":578},"b3eaf60b51dc",{"_ref":559,"_type":9},"40d03f67-7cfe-4b27-ac83-5936704c6e9d",{"hero1":561,"inline1":565,"inline2":570,"inline3":574},{"img":562},{"_type":6,"asset":563},{"_ref":564,"_type":9},"image-76bd189f9081001398880ba586686bf70ffef0c0-1390x1740-png",{"img":566,"vid":569},{"_type":6,"asset":567},{"_ref":568,"_type":9},"image-9728dd7fe78597272eb44633ca2debb1b4db1d7d-1390x870-png","463968509/12f6f21d7e",{"img":571},{"_type":6,"asset":572},{"_ref":573,"_type":9},"image-7cbd7954e74ddd8e8543c6d353ff452be4a32cef-696x870-png",{"img":575},{"_type":6,"asset":576},{"_ref":577,"_type":9},"image-abd210d3422819ecef024d4c2f1326a6c3536ba9-696x870-png","left-hero-c",{"_key":580,"_type":110,"caseStudyGrid":581,"gridContent":583,"gridType":604},"a23ceacc7546",{"_ref":582,"_type":9},"7cfbc2e4-8332-445a-9c0a-c12e18f5a4d6",{"hero1":584,"inline1":588,"inline2":592,"inline3":596,"inline4":600},{"img":585},{"_type":6,"asset":586},{"_ref":587,"_type":9},"image-383f7ff6b02f1cba257a6e767ea01e240bed028c-1390x1740-png",{"img":589},{"_type":6,"asset":590},{"_ref":591,"_type":9},"image-72b44c785518b83b80fa6891816523b92165060b-696x870-png",{"img":593},{"_type":6,"asset":594},{"_ref":595,"_type":9},"image-d8e45a3b1db1b142c36b38932a243a42bf338c63-696x870-png",{"img":597},{"_type":6,"asset":598},{"_ref":599,"_type":9},"image-3efd6dddbda161ccde49146aa544845463eaf520-696x870-png",{"img":601},{"_type":6,"asset":602},{"_ref":603,"_type":9},"image-8ea04b47bba98c008de91352cb2244faf2b3dc98-696x870-png","left-hero-e",{"_key":606,"_type":110,"caseStudyGrid":607,"gridContent":608,"gridType":531},"04f3f8e7738f",{"_ref":112,"_type":9},{"hero1":609,"inline1":613,"inline2":617,"inline3":621,"inline4":625},{"img":610},{"_type":6,"asset":611},{"_ref":612,"_type":9},"image-185e1dd5e02e0c4d629a3a804c9fc9fcf16f1c92-1390x1740-png",{"img":614},{"_type":6,"asset":615},{"_ref":616,"_type":9},"image-6fa70b6731d01f56ec885546670b0517c44c1e4c-696x870-png",{"img":618},{"_type":6,"asset":619},{"_ref":620,"_type":9},"image-2826578808182a3f267c0ba38b92ce873b1190ae-696x870-png",{"img":622,"mobile_only":497},{"_type":6,"asset":623},{"_ref":624,"_type":9},"image-e1f190d0facb91b8a9a3765a9e195b65feba4c77-698x870-png",{"img":626},{"_type":6,"asset":627},{"_ref":628,"_type":9},"image-5b7bca3b6f87e064bade8c73a47dc7931dfcae1b-696x870-png",{"_key":630,"_type":110,"caseStudyGrid":631,"gridContent":632,"gridType":604},"f21296440852",{"_ref":582,"_type":9},{"hero1":633,"inline1":637,"inline2":641,"inline3":645,"inline4":649},{"img":634},{"_type":6,"asset":635},{"_ref":636,"_type":9},"image-cabd1dc4054433ccf6a7da84aaa8954ba11edc54-1390x1740-png",{"img":638},{"_type":6,"asset":639},{"_ref":640,"_type":9},"image-d48c5c0e16e79b84d817f6a04035f42db4ad2248-696x870-png",{"img":642},{"_type":6,"asset":643},{"_ref":644,"_type":9},"image-a25d8f504256f3025b08e31ca0ac32ea34296cb8-696x870-png",{"img":646},{"_type":6,"asset":647},{"_ref":648,"_type":9},"image-e12faea597ab180a93225a4e4eb73a4303433bc4-696x870-png",{"img":650},{"_type":6,"asset":651},{"_ref":652,"_type":9},"image-075e74da5d7a600bd7eec85a4cc7f723fbbe2276-696x870-png",{"_key":654,"_type":110,"caseStudyGrid":655,"gridContent":656,"gridType":531},"6669ef58c543",{"_ref":112,"_type":9},{"hero1":657,"inline1":661,"inline2":665,"inline3":669,"inline4":673},{"img":658},{"_type":6,"asset":659},{"_ref":660,"_type":9},"image-30fa1500cd646aa99906ea3f8538e2725079f590-1390x1740-png",{"img":662},{"_type":6,"asset":663},{"_ref":664,"_type":9},"image-405ec86a2260a70ddc007b06dc13631a577ca94f-696x870-png",{"img":666},{"_type":6,"asset":667},{"_ref":668,"_type":9},"image-731d55de232230ce633b215363f08547fd88693a-696x870-png",{"img":670,"mobile_only":497},{"_type":6,"asset":671},{"_ref":672,"_type":9},"image-8e8f2849cfdf868d15bf7f750bc62399152132a7-528x660-png",{"img":674},{"_type":6,"asset":675},{"_ref":676,"_type":9},"image-bcec1c2aa88b23b9d1afbffb0f186c1c96e7d827-696x870-png",{"_key":678,"_type":110,"caseStudyGrid":679,"gridContent":680,"gridType":467},"f9513fea46f9",{"_ref":448,"_type":9},{"hero1":681,"inline1":685,"inline2":689,"inline3":693},{"img":682},{"_type":6,"asset":683},{"_ref":684,"_type":9},"image-51600efbf1a50aabf7efe54836a012e11e87def5-1390x1740-png",{"img":686},{"_type":6,"asset":687},{"_ref":688,"_type":9},"image-244c458e4c19e1b07927d6d511a981f7d040a638-696x870-png",{"img":690,"mobile_only":497},{"_type":6,"asset":691},{"_ref":692,"_type":9},"image-4122cc85604820856c79881f4e71864cd0d5f0ee-824x1028-png",{"img":694},{"_type":6,"asset":695},{"_ref":696,"_type":9},"image-6d20c076af70055d37f99f86d17d22e77280b885-1390x870-png",{"_key":698,"_type":110,"caseStudyGrid":699,"gridContent":700,"gridType":604},"c93687fac339",{"_ref":582,"_type":9},{"hero1":701,"inline1":705,"inline2":709,"inline3":713,"inline4":717},{"img":702},{"_type":6,"asset":703},{"_ref":704,"_type":9},"image-3bf56d9b5c6734d3c0c183a0e9d081472773719f-1390x1740-png",{"img":706},{"_type":6,"asset":707},{"_ref":708,"_type":9},"image-0e409678ed93bc82591cce639550ea4fcbc2e729-1080x1350-gif",{"img":710,"mobile_only":497},{"_type":6,"asset":711},{"_ref":712,"_type":9},"image-e80bc0a9020b7ce87f2cf26a83add5ebc60cd6c0-691x863-png",{"img":714},{"_type":6,"asset":715},{"_ref":716,"_type":9},"image-f4737c842a6aea8ec81635d6a294692ed0f12bb3-696x870-png",{"img":718},{"_type":6,"asset":719},{"_ref":720,"_type":9},"image-6901c05e0685f6f88dd4c1c711ecd1f39f1cbb84-696x870-png",{"_key":722,"_type":110,"caseStudyGrid":723,"gridContent":724,"gridType":531},"c3189abf4580",{"_ref":112,"_type":9},{"hero1":725,"inline1":729,"inline2":733,"inline3":737,"inline4":739},{"img":726},{"_type":6,"asset":727},{"_ref":728,"_type":9},"image-299b86d0a7a70218def07a682555c8431badbe41-1390x1740-png",{"img":730},{"_type":6,"asset":731},{"_ref":732,"_type":9},"image-908ad3ce72fc808082a7af78fc50f6e54a1fee96-696x870-png",{"img":734},{"_type":6,"asset":735},{"_ref":736,"_type":9},"image-9a1eb563d769687830cf644d6f5d30393f34894c-696x870-png",{"vid":738},"868431257/18c3506c3f",{"img":740},{"_type":6,"asset":741},{"_ref":742,"_type":9},"image-6c6d3cca5e00ecac4eecad4afa14839b296e96e7-696x870-png",{"_key":744,"_type":110,"caseStudyGrid":745,"gridContent":746,"gridType":531},"27cee12775a6",{"_ref":112,"_type":9},{"hero1":747,"inline1":751,"inline2":755,"inline3":759,"inline4":763},{"img":748},{"_type":6,"asset":749},{"_ref":750,"_type":9},"image-84fcb3e579a096257d310b46b3b4556609196a58-1390x1740-png",{"img":752},{"_type":6,"asset":753},{"_ref":754,"_type":9},"image-908ba011d69e0e7a9b1966c44f2161977957b58c-696x870-png",{"img":756},{"_type":6,"asset":757},{"_ref":758,"_type":9},"image-23b6abc8600bdd78612c8dfc74d2141bc7655510-696x870-png",{"img":760,"mobile_only":497},{"_type":6,"asset":761},{"_ref":762,"_type":9},"image-f701be22541d18685ce3a55e05897da541226af2-346x432-png",{"img":764},{"_type":6,"asset":765},{"_ref":766,"_type":9},"image-23df67ad4386d9cbc2d28a01d58f414c94a09a4b-696x870-png",{"_key":768,"_type":110,"caseStudyGrid":769,"gridContent":770,"gridType":604},"cb90ba4cec3e",{"_ref":582,"_type":9},{"hero1":771,"inline1":776,"inline2":780,"inline3":784,"inline4":788},{"img":772,"vid":775},{"_type":6,"asset":773},{"_ref":774,"_type":9},"image-97d738cfcc3778b95a2ed20d117212814ea1b507-1390x1740-png","401532741/58479",{"img":777},{"_type":6,"asset":778},{"_ref":779,"_type":9},"image-2e3100ae3a943632d91153d928b3db96df0768cf-696x870-png",{"img":781},{"_type":6,"asset":782},{"_ref":783,"_type":9},"image-f5b8ac4c9abcd5c86060c6c56118daf80f2dc85a-696x870-png",{"img":785},{"_type":6,"asset":786},{"_ref":787,"_type":9},"image-e487e36c68860bf4adabc42d8ef7be6f5c79216d-696x870-png",{"img":789,"mobile_only":497},{"_type":6,"asset":790},{"_ref":791,"_type":9},"image-be5e899e787ba75352c07d270b7852b8d6fccf65-696x870-png",{"_key":793,"_type":110,"caseStudyGrid":794,"gridContent":795,"gridType":531},"007e160b66a0",{"_ref":112,"_type":9},{"hero1":796,"inline1":798,"inline2":800,"inline3":804,"inline4":808},{"vid":797},"867350236/cbd0cac241",{"vid":799},"867350644/ba84954a4d",{"img":801},{"_type":6,"asset":802},{"_ref":803,"_type":9},"image-fbec998874efcb8861716225bcbb8bb8a673fc34-696x870-png",{"img":805},{"_type":6,"asset":806},{"_ref":807,"_type":9},"image-b0c6d077c8c3bd0b37e2c369097cc9052e759fed-696x870-png",{"img":809},{"_type":6,"asset":810},{"_ref":811,"_type":9},"image-4dc19f34852a7645aa4d348ac3840dc705b42913-696x870-png",{"_key":813,"_type":110,"caseStudyGrid":814,"gridContent":815,"gridType":604},"f4363378d3ad",{"_ref":582,"_type":9},{"hero1":816,"hero2":820,"hero3":824,"hero4":826,"inline1":830,"inline2":834,"inline3":836,"inline4":838},{"img":817},{"_type":6,"asset":818},{"_ref":819,"_type":9},"image-8624fa84dcd80f07813ff189356860b9cda0708a-1390x1740-png",{"img":821},{"_type":6,"asset":822},{"_ref":823,"_type":9},"image-c13b240f2290657361bab84831c14522ebb8671f-696x870-png",{"vid":825},"866552877/5cbfc387a9",{"img":827},{"_type":6,"asset":828},{"_ref":829,"_type":9},"image-8c78465f768775d80f608fd4613b342bc62ed63e-696x870-png",{"img":831},{"_type":6,"asset":832},{"_ref":833,"_type":9},"image-372c878bafed97efdc06573109c88441b8029b82-696x870-png",{"vid":835},"868432009/f7a0b7edd4",{"vid":837},"868432146/b8b9477b3e",{"img":839,"mobile_only":497},{"_type":6,"asset":840},{"_ref":841,"_type":9},"image-31315afe88fb0092860ba2a6ec4dbed588bc2625-696x870-png",{"_key":843,"_type":110,"caseStudyGrid":844,"gridContent":846,"gridType":855},"a86c4b18cec2",{"_ref":845,"_type":9},"729f6ae2-f6b3-463a-88c7-e4f7f40e5659",{"hero1":847,"inline1":851},{"img":848},{"_type":6,"asset":849},{"_ref":850,"_type":9},"image-0fb376a902945f7a7b827496c20fd3ae01a89e8d-1390x1740-png",{"img":852},{"_type":6,"asset":853},{"_ref":854,"_type":9},"image-82ae034ef4ba5ac8fdbc1ba7fb9a1b8b719c6d70-1390x1740-png","left-hero-a",{"_type":6,"asset":857},{"_ref":858,"_type":9},"image-c2cc7f23777d77ae972f6ba0fe76b9c6340810a9-696x872-png",{"_type":6,"asset":860},{"_ref":861,"_type":9},"image-c467326cd72030dd0ecb39e46f7a2458f937675c-260x60-svg",{"meta_share_img":863},{"_type":6,"asset":864},{"_ref":865,"_type":9},"image-ccb8b19eeb34037dcdd3cf1b1e7ef700b60e995a-2400x1260-png",{"_type":867,"current":30},"slug","A decade of campaigns, activations and branding for Saucony",{"additional_creative_categories":870,"branding_categories":875,"creative_categories":881,"strategy_categories":892},[871,872,873,874],"Graphic Design","Photography","Videography","Copywriting",[876,877,878,879,880],"Brand Platform, Tagline & Story","Verbal & Written Identity","Visual & Design Identity","Photography & Video Style","Brandbook & Style Guide",[882,883,884,885,886,887,888,889,890,891],"Brand & Product Campaigns","Marketing Toolkits","Digital Platforms","Production","Post-Production","Anthems & Explainers","Music Supervision & Licensing","Conference Materials","Experience Design","Print & Packaging Design",[893,894,895,896,897,898],"Market Research","Consumer Insights","Brand Architecture & Positioning","Brand Framework","Guided Workshops","Implementation Plan",1790705579017]